When Creative Narratives Inspire Blockbuster Films: The Brilliance Of Adaptations – Summary: Creativity, Inc.: Overcoming the Invisible Forces That Hinder True Inspiration by Ed Catmull
Part memoir, part business book, Ed Catmull, co-founder of Creativity, Inc., tells the story of how some of Pixar’s most popular films came together and how Pixar’s creative culture influenced their success.
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Many people enjoyed getting a behind-the-scenes look at Pixar and seeing a different side of Steve Jobs and the many lessons Catmull learned in shaping a culture of creativity at Pixar. However, others found the advice superficial and the narrative a bit boring.
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Overall, Creativity, Inc. is a solid management book that teaches leaders how to create an environment where creative people can thrive.
Is part story of how this became a reality, part business book detailing the culture Catmull created within Pixar, which led to all 14 films released by the studio (at the time of release) being box office and critical successes were. Success stories.
Creativity, Inc. is a business book through and through. The aim is to explain the basic principles of business and team creativity. Catmull does this using examples from his experiences at Pixar.
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However, the first semester book resembles a hybrid model of part memoir and part first semester management book. This is not a book about refrigeration management, but rather an experienced industry leader sharing his principles, explaining the idea behind them, and then showing the results of how it works in practice.
Catmull explains how he started working with George Lucas. In the interview, they asked who else they should consider for the job, and Catmull named some of the top names in the industry. The people who were your competitors for the job. It turns out that Lucas had already interviewed all of these people and asked the same question. None of them gave any other names. It was clear to Lucas that Catmull truly believed that the smartest people should work on the hardest problems. Lucas appreciated the honesty of the response and the commitment to solving the problem over self-interest.
From there, Catmull explains how Pixar was founded and how he interacted with Steve Jobs. It’s clear that Catmull has great admiration and respect for Jobs.
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At this point the book focuses more on teaching and business and less on memoir. As the book continues, Catmull still gives many examples that describe his beliefs, but the focus is less on his life and more on the business implications.
With the worldwide success of so many Pixar films, Creativity Inc has become extremely popular. But just because you liked Toy Story doesn’t necessarily mean this book is right for you.
Although it contains some elements of a treatise, at its core it is a business book. Anyone who is not interested in corporate culture, management and creativity will be impressed by the business side of the book.
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The book is also more about creating structures that enable creativity than about the origin of an idea. Therefore, this book is aimed more at managers than at individuals or freelancers who are looking for a guide to generating ideas on their own. Remember that Pixar is a huge company funded with millions of dollars, and this book reflects that.
Many readers have noted that there are a number of interesting and applicable conclusions. The entire book is full of interesting observations and Catmull explains how he came to his conclusions – both in terms of successes and failures. He explains how he transformed these insights into frameworks that can be applied to most medium and large companies.
On the other hand, there were a small number of critics who believed that some conclusions were too specific to the animation industry and could not be broadly applied to other companies or industries.
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One of the main criticisms of the book is that it doesn’t talk enough about the creative process. Just reading the title, many people assume that Creativity, Inc. is supposed to be a book about how creativity works and how to come up with ideas.
However, the book is more about management and structures. It’s about hiring the right people and providing them with the environment in which they can be creative and be part of a team. However, many people want to delve deeper into how and where the ideas came from. You’re looking for an account of how this thought caused this and how this happened in turn. Or even a step-by-step guide to being creative.
It’s clear that he loves animation, he loves Pixar, and he loves the work that goes into making great animated films.
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Readers comment that Catmull’s advice is serious. You really believe that Catmull believes what he says. He tries to understand what happened over the course of his career and extract useful information from it that people can use.
They like knowing that he’s working toward a goal bigger than himself. For Catmull, the goal is to make a great movie. Individuals are less important. It’s the team that means everything. That’s why it’s not about who is right and who has the best idea, but about the team having the right idea.
Catmull says it’s important to separate the ego from the idea. Don’t get attached to an idea because it’s your idea. It’s about getting the best end result. So if an idea doesn’t work, move on or repeat the process until it works. Don’t get attached to it because of your ego.
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Ed Catmull writes this book as if he were a father figure or a mentor. Many readers found this comforting and inspiring.
There are many different opinions about the format of the book. In reality, it all depends on what someone is looking for when reading Creativity, Inc.
There’s a group that researched the book and was looking for a behind-the-scenes Pixar book. Looking for the detailed story of its creation and the making of each film. Creativity, Inc. addresses these points throughout the book, but the information is used as a storytelling device to convey business and leadership lessons.
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A second group looked for insights into the origins of the ideas. This book didn’t work well for her either because it’s more about leading a creative team than about coming up with ideas.
For the third group, the format worked very well. These are the people who were looking for a book about leadership and business management. The fact that the book is part memoir made it less dry than many other business books. Additionally, the behind-the-scenes information contained in the book also provides light and shade from the more extensive commercial portions of the book.
Some people expected a lot more behind-the-scenes information from Pixar. But for those who knew they were getting a book on business leadership, it was very interesting to get real examples of Steve Jobs’ leadership style and real examples of how the lessons learned in the book were applied to his favorite animated films.
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Those who didn’t like the book pointed out that the advice given in the book was pretty obvious.
An example is the recommendation to undertake research trips. For example, when Pixar was working on Ratatouille (a film about a mouse who becomes a chef), the team went into a professional kitchen to find out what it was really like to be in that environment.
This is objectively good advice. Going to the kitchen has a positive effect on the outcome of the film. However, readers point out that this is completely obvious and reasonable. Some even go so far as to claim that failing to carry out the required investigation would have been a dereliction of duty.
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Many of the book’s lessons are about having good people, hiring them, trusting them, and investing in them. So if you have good people, give them the environment and tools to reach their full potential.
One scandal concerns the artificial suppression of animation staff salaries at major Hollywood studios. It is believed that there were agreements between several studios so that they would not “steal” each other’s best talent. This essentially eliminated a worker’s ability to create competition between potential employers since there would be no bidding war between companies for the entertainer’s services.
Many argue that the moral of the Creativity, Inc. story is to take care of its employees, provide them with every tool, and give them the freedom, responsibility, and autonomy to thrive.
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By using this anti-competitive agreement, Catmull has demonstrated that caring for its employees is actually a means to an end and not a principle by which it lives.
The second scandal concerns Catmull co-founder John Lasseter. Lasseter resigned from Pixar following a sexual harassment scandal. That also suggests
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